YMMV, but as an anecdote my wife's FB CPC campaign for her new private psychotherapy practice saw a > 2% click-through rate to her PsychologyToday page, and the number smust have been close to real because they led directly to phone calls from prospective clients who confirmed they'd seen her ad, deliberately clicked it. It took her maybe 6 weeks to fill her schedule and she turned it off.
Note a photo of a smiling female is the best creative for CTR, and narrowing the demographic in her use case was simple: females within 15 miles of her office, aged 25-45, in certain income range. We think the average lead who actually called probably saw her ad 6 or 7 times before clicking.
OP may have valid criticisms of FB ads, but in our case it was a massive success. Spending a couple bucks to acquire a client w a LTV over $1000 is a no-brainer.
Again, YMMV but if you use it right FB can be a fantastic tool.
Note a photo of a smiling female is the best creative for CTR, and narrowing the demographic in her use case was simple: females within 15 miles of her office, aged 25-45, in certain income range. We think the average lead who actually called probably saw her ad 6 or 7 times before clicking.
OP may have valid criticisms of FB ads, but in our case it was a massive success. Spending a couple bucks to acquire a client w a LTV over $1000 is a no-brainer.
Again, YMMV but if you use it right FB can be a fantastic tool.