Some day I'm going to go into a pub, strike up a conversation with a stranger, and when they inevitably ask me what I do, I'll say, "Why, thank you for asking! I write about optimising our lives for happiness, integrity, and success."
So, author in question is still in school (as I recall from his old about page). Moreover, this is the second time an article from this guy has shown up on HN.
It's a fluff piece, it's reiterating cliched refrains, it provides no analysis, and honestly the writing isn't compelling enough on its own to be here.