On: Plentyoffish: 1 (Actually 2-3) Man Company May Be Worth $1Billion

what marketing do you think he is doing?

I have a feeling its mostly word of mouth and a high ranking for 'dating site' in google

He does radio ads[0] and tv ads on shows like "The Bachelor"[1]

[0] http://onlinepersonalswatch.typepad.com/news/2006/01/plentyo... [1] See comment from Reddiance http://plentyoffish.wordpress.com/2006/12/29/yahoo-to-surge-...