In East Germany everyone was a spy. On Twitter everyone will soon be a marketer.
I wonder if the number of tweets full of fake enthusiasm will suddenly go up dramatically. I'm talking about tweets like: "I'm so incredibly excited by GeneriCorp's latest logo redesign. I never realized a shade of beige could be so life-changing!".
If people have been doing this for free I can only imagine it's going to get worse now that they can get paid to do it.
Hey gang, so has anybody heard about BARNYARD SLUTS? I'm pretty excited about BARNYARD SLUTS these days. Word on the street is that BARNYARD SLUTS is awesome. I just can't say enough good things about BARNYARD SLUTS. Well, see ya later.
Pay per tweet will never really take off just like pay per post never really took off. The main reason it people listen to two main sources of recommendations: figures in authority and their friends.
Pay per tweet doesn't really pay enough to give people an incentive to bug their friends, and it certainly doesn't pay enough for celebrities to so obviously tarnish their credibility. 140 characters isn't exactly enough to be subtle.
And, finally one thing pay per tweet doesn't have that even pay per post had is the ability to buy page rank. All in all I can't see it taking off, because advertisers aren't going to pay the masses to scream into the void if they don't generate legitimate leads.
Unlike other forms of advertising, online advertising is easy to track and only innovation that genuinely works sticks.
This is nothing new. Companies have paid celebrities to endorse their products for a long time. This is just taking it to a new level, where companies can pay anyone to endorse their product. I see the effectiveness of this strategy to be limiting because the endorsement is not authentic. Obama doesn't recommend blackberry to his friends because he's paid. College kids didn't create facebook accounts for all their friends because Mark cut them a check. It's authentically loving a business that gets people to talk about it. Twitter is a new means of conversation. But you still can't just pay someone to talk about your product. They have to love it first.
I wonder if the number of tweets full of fake enthusiasm will suddenly go up dramatically. I'm talking about tweets like: "I'm so incredibly excited by GeneriCorp's latest logo redesign. I never realized a shade of beige could be so life-changing!".
If people have been doing this for free I can only imagine it's going to get worse now that they can get paid to do it.