This is a great campaign. I hope it gets the attention it deserves. I hope they intend to list some of those apps that we can "pledge to use", and maybe even have donation buttons next to them. Donating to them might get people to actually continue to use them afterwards, and not just try them once and forget about them.
I agree, I think that's the right approach. You can't expect all the governments in the world to stop doing what they're doing and "leave the net alone", we have to develop the technology to put the internet out of reach.
And we already have most of the tools, most people just didn't bother to use them until now. PGP is more than 20 years old and we're still trying to figure out how to protect our emails.
Great point. As discussed at SXSW recently, the more user friendly an application, the more likely it will attain users. Writing software takes energy, and writing secure software is... a challenge. Hopefully though, as time goes on, more frontend developers & designers can join the open source movement, and contribute to making secure applications feel intuitive and friendly.