On: Flappy Bird Creator Dong Nguyen Speaks Out

[herbig]

Turning it off has probably done more to earn him money than keeping it on. It also ends with him saying it's possibly he'd put the game back up.

It's possible this is instead just a brilliant marketing ploy.

[billmalarky → herbig]

If it is a marketing ploy, it is far from brilliant. Brilliant would have been taking it down for a day then putting it back up. Not keeping it down for weeks while the excitement around the game fades.

[judk → billmalarky]

He is doing a damn good job of staying afloat in the gossip news while he works on his next game launch.

Amazing that Hacker News, home of the "growth hacker", can't see this.

[rhizome → billmalarky]

Brilliant would have been taking it down for a day then putting it back up. Not keeping it down for weeks while the excitement around the game fades.

Based on what, exactly? This sounds like conjecture.

UPDATE: Fine. Taking it down for one day can result in the audience feeling jerked around, him being perceived as unreliable, and any number of other negative connotations. There are also myriad instances of successful relaunches after extended absences, even to the degree that minor appearance tweaks justify a sequel or version bump. Simply put, there are just as many reasons why it wouldn't matter if he waited, if not more, than those supporting it to be "brilliant" for him to only wait a day and disastrous if he didn't.