On: How Different Groups Use Their Time

[nostrademons]

Looking purely at the graph, I'd say the conclusion should be "think about how your startup will be more engaging than TV".

[icefox → nostrademons]

TV isn't engaging, but very passive. In fact going for engaging might not be a good thing.

[eserorg → nostrademons]

When deriving insights into target use-cases for tech startups, the graph you want to look at is the one for "employed" people. Serving unemployed people is probably a poor choice ;)