The Online Ad Recession Continues. Is This What A Reset Looks Like?

[vaksel]

http://www.techcrunch.com/2009/07/31/the-online-ad-recession-continues-is-this-what-a-reset-looks-like/

[eli]

I think it is a mistake to assume you extrapolate the entire online ad industry based on revenues of the four big ad networks.

It could just be that advertisers are spending more directly with publishers rather than on AdWords

[jusob]

I think the start date, Q4'07 is misleading. I'd like to see the graph since 2005 for example. I believe there was a steep increase of online ad spending in 2006-2008, and this is an adjustment to a "normal" growth rate. Being at the same level as Q4'07 is actually a good surprise to me, I thought it would be well below.

[eli → jusob]

Or, better, overlay with ad spend in other media. Newspaper ads are down 40-50% this year.

At the moment online ads are grabbing a bigger slice of a shrinking pie.