On the one hand I agree, on the other hand most people only work to earn money. They don't consider themselves to be part of a huge, cool machine and they don't see it as their sole reason of existence to enhance their employers public image.
The real question would be how to make one's employees care about the company. It's not trivial to set up a system where every employee can affect every other's employee's actions - you don't want to encourage blame shifting and mobbing, after all.
The real question would be how to make one's employees care about the company. It's not trivial to set up a system where every employee can affect every other's employee's actions - you don't want to encourage blame shifting and mobbing, after all.