There is an entire market around the buying and selling of so-called "uninformed flow". While others do this as well, I would give a word of warning to all those potentially interested in this. If you aren't buying something, you are the thing being sold.
Uninformed isn't where the value is anymore. It's that the flow isn't toxic to hedge funds trying to do size. People who execute US equities trades through any venue are guaranteed NBBO. Its a win-win.