This news actually has a practical impact on my business: if it means that I can buy advertising across both search engines at the same time through the same interface with the same creatives (ad text), then Microhoo can deliver me enough clicks per month to make it worth my time to actually sign into their website.
I pay Microsoft $30 a month for ads currently, and they just don't generate the traffic necessary to justify me logging in and optimizing their ads like I did for Google. (Which can fill $500+ per month of ads per me, even at the cheaper post-optimization CPC prices.)
I also tend to rank fairly well on Bing for searches of consequence to me relative to Google. Currently, that scarcely matters because few of my customers use Bing. More of my customers presumably use Yahoo (you should see how many @yahoo.com email addresses I have in my database) but for whatever reason I've never ranked particularly well there. Thus I'd expect a modest increase in traffic. However, the sad fact of the matter is ranking #1 on Microhoo for a tier-one keyword has been worth less to me than ranking #8 on Google for a tier-two keyword. (Tiers assigned subjectively based on search volume, perceived fit to my business, and observed conversion rates.)
I run lots of accounts and my experience is the same but more. Here in Australia, Google search seems to account for more then 10X Microsoft + Yahoo.
Yahoo (the number 2 at around 5%-10%) doesn't justify logging in to optimise. It also doesn't justify getting good at working with the platform to get the most out of it with less effort. The platforms are also just not as good as adwords. On top of that, the conversion rates seem to always be lower. I'm not sure if this is a reflection on Microhoo users or the ability of the system to optimise the ads themselves. It might even be that having less 'stock' (ads) to run, they are left with poorer choices and run my ads in less then optimal scenarios where google would see the low ctr and run some other ad.
It all ads up to Yahoo & Bing being ignored.
*Ideally, I would like to run everything from a central console that links to Google, yahoo & whatever else.
" More of my customers presumably use Yahoo (you should see how many @yahoo.com email addresses I have in my database) "
tangential, but I use my yahoo email whenever I need to enter my email id into a web form from where I could possibly get spam. The yahoo spam filters are terrible anyway. The gmail id is reserved for friends, family, programming mailing lists, project members etc.
This way I rarely have to check my yahoo account and work in my gmail account.
I pay Microsoft $30 a month for ads currently, and they just don't generate the traffic necessary to justify me logging in and optimizing their ads like I did for Google. (Which can fill $500+ per month of ads per me, even at the cheaper post-optimization CPC prices.)
I also tend to rank fairly well on Bing for searches of consequence to me relative to Google. Currently, that scarcely matters because few of my customers use Bing. More of my customers presumably use Yahoo (you should see how many @yahoo.com email addresses I have in my database) but for whatever reason I've never ranked particularly well there. Thus I'd expect a modest increase in traffic. However, the sad fact of the matter is ranking #1 on Microhoo for a tier-one keyword has been worth less to me than ranking #8 on Google for a tier-two keyword. (Tiers assigned subjectively based on search volume, perceived fit to my business, and observed conversion rates.)