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That's a pretty good idea. You could probably even do it for less, or in a way that guarantees usage over time - pay $1 per month they are active on the service and adding friends, over a year.



Especially since the bulk of WhatsApp users are reported to be in other countries. US $1 a month is likely to be a bigger incentive than it seems at first.


Asking seriously: How would you pay someone $1 a month, especially to users in third world countries?

For that matter, you could you efficiently pay users in the United States a dollar month?

To try to answer my own question, how about:

- give $1 lottery tickets (in a lottery that is well-known and recognized for each country in which you operate)

- give $1 credit that allows the user to buy any iPhone or Android app he wants (Is there a way to actually do that?)


iTunes gift card, the universal currency.




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