There is a very evident difference between american and european supermarkets (and the food culture); in the former, the core idea is to present and mass-sell products, in an almost anonymous and very inexpensive way; comparatively speaking, food is more expensive in Europe, but also less anonymous.
My guess is that there is relatively little market space for products in between the cheap and the premium brandings.
Important note - with "anonymous" I don't refer to the brand, but to the quality of the product.
There is a very evident difference between american and european supermarkets (and the food culture); in the former, the core idea is to present and mass-sell products, in an almost anonymous and very inexpensive way; comparatively speaking, food is more expensive in Europe, but also less anonymous.
My guess is that there is relatively little market space for products in between the cheap and the premium brandings.
Important note - with "anonymous" I don't refer to the brand, but to the quality of the product.