I guess it's a little bit difficult for them to cause monetary damages to Starbucks if they continue to provide FREE coffee.
Although, I can't see the fair use law protecting them once they begin to charge, creating this amount of buzz as an initial marketing plan...and possibly changing the business name later, if that's the plan, ingenious. Great allocation of marketing capital.
Although, I can't see the fair use law protecting them once they begin to charge, creating this amount of buzz as an initial marketing plan...and possibly changing the business name later, if that's the plan, ingenious. Great allocation of marketing capital.