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People in eastern Asia have historically consumed sugar at an extremely low rate. In many of those countries, fruit passes as dessert.

Mexico is the second fattest country in the world (http://en.wikipedia.org/wiki/Obesity_in_Mexico), and soft drinks are used heavily there.

There are no calories in water. When your brain is inducing your body to increase blood glucose, you won't crave water. Sugary drinks are some of the most calorically dense (wrt volume and cost) foodstuffs you'll find. Poor people don't drink sodas because they are thirsty, they drink them because they are hungry.



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