Part of the problem is that the products are not completely interchangeable. I used to buy the NYT or WSJ 3-4 times a week -- but my use case was either reading the paper at lunch or on the bus ride home. Online versions don't work as well for that. (The Kindle would, probably, but I don't own one, and won't buy one for that purpose.) OTOH, I use online news sources when I want to read a story or scan for headlines, things I seldom if ever did with physical papers.