So many things are broken here. The crapware crumpled to OEM versions of Windows (or the Unity defect if you're using Ubuntu), the lack of trust in the PC hardware, the lack of class when going through the experience of buying a PC, the antivirus-update-adobe-will-restart popup world... 35 years after Bill Gates, the industry is still fighting like phone companies.
There's room for a new brand. A leadership brand.