I can relate to what the author is saying here. Often I described my writing software as something that lived inside of me that was demanding to get out. I had little idea whether I could successfully commercialize it or not. The challenge is something like it required such a heavy up front R&D effort. So I started to see myself like an author. An author doesn't know if their book will be successful without writing it and seeing what happens. So I made my sacrifices and got the software to a good point. It's still my hope that After the Deadline will be my break out novel. Regardless of outcome, it is a labor of love all the way.