Definitely. Outbound sales was how we validated our business model before we wrote a single line of code. There is so much you can learn.
Outbound sales, be it cold calls, cold email or warm intros, are very powerful. Keep in mind "With Great Power Comes Great Responsibility". Don't waste people's time. Ask for permission to speak. Listen.
This is really interesting. Validating your idea is so important, and unless you know a bunch of people who have X problem or are in X industry and aren't going to just 'be nice' about your idea, then you do need to ring around.
Outbound sales, be it cold calls, cold email or warm intros, are very powerful. Keep in mind "With Great Power Comes Great Responsibility". Don't waste people's time. Ask for permission to speak. Listen.
Recommended reading: Jason Lemkin http://www.quora.com/Jason-M.-Lemkin
How GuideSpark Tripled Revenues Two Years in a Row, Growing to Almost Eight Figures in ARR — All Using Outbound Sales http://saastr.quora.com/How-GuideSpark-Tripled-Revenues-Two-...