>Perhaps a stupid question: what do you mean by asset in this case?
An asset is a resource that you create which you can later harvest for money. For example, let's say you are an event promoter. In this case your asset is your mailing list, because having a list of 300k people willing to read about your events allows you to go to night clubs and ask for $20k in exchange for sending out a blast to your followers.
So once you decide that the asset you are creating is the list of people willing to hear about your events, there are any number of ways you can go about creating this list. You can sign people up who go to events, run contests, find local people on twitter and start conversations with them, create a website and run google ads to get people to it, etc.
The point is that smart entrepreneurs don't start with ideas, because ideas usually fail and once they fail you're fucked. Rather, they come up with an asset they know is valuable, and then come up with 50 ways to build that asset, knowing that some of them will fail. This way even if some of your ideas are only hit 10% of your target goal for growing the asset, at least you spent that time growing an asset that you can monetize in the future and you don't have to start all over.
An asset is a resource that you create which you can later harvest for money. For example, let's say you are an event promoter. In this case your asset is your mailing list, because having a list of 300k people willing to read about your events allows you to go to night clubs and ask for $20k in exchange for sending out a blast to your followers.
So once you decide that the asset you are creating is the list of people willing to hear about your events, there are any number of ways you can go about creating this list. You can sign people up who go to events, run contests, find local people on twitter and start conversations with them, create a website and run google ads to get people to it, etc.
The point is that smart entrepreneurs don't start with ideas, because ideas usually fail and once they fail you're fucked. Rather, they come up with an asset they know is valuable, and then come up with 50 ways to build that asset, knowing that some of them will fail. This way even if some of your ideas are only hit 10% of your target goal for growing the asset, at least you spent that time growing an asset that you can monetize in the future and you don't have to start all over.
Business ideas are for chumps.