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I learned a couple things from a few similar projects, and realized there was a gap in the market for a particular product. The firm I was with (and some others who approach it in a similar fashion) all did custom development for this particular business problem.

Nothing in the world wrong with consulting, that's for sure. It's just not scalable. I'm still completely amazed at how big the Big 4, Sapient, and a few others have gotten.



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