On: Serious doubts about the App Store

You compile your apps against different profiles depending on what you want to. Generally for:

1) Debugging your own app (works only on your own phone)

2) Distribution : http://imgur.com/PFYnK.png

i) Ad-hoc, limited to 100 devices: http://imgur.com/HjwnN.png

ii) For the app store

So yeah, you can compile it for 100 friends if you have their iPhone/iPod UUID, but you can't make it freely available for everyone.