I like one of the comments; that everything gets commodified in time, the only thing that will stand is ongoing creativity. - The same spirit as the message of 'The Whole New Mind' (I'm surprised similar books haven't come out, it's not like he can possibly have said all there is to be said on it).
In that vein, John Gero (http://mason.gmu.edu/~jgero) and Rob Saunders (http://wwwpeople.arch.usyd.edu.au/~rob/publications.html) are researchers in exploring design space, and automatically generating novelty, creativity.