What's your unique differential/competitive advantage - say against Amazon? In other words - why should I (or anyone) buy from you? Maybe you could offer free online chat setup or hacker discounts like you mentioned above... If you can establish that (and promote it) then you might see orders. Oh and the design is a tad boring. Just my two cents.
I guess what I was shooting for in competitive advantage is that I wanted to specialize in these Cisco devices and have a small community where we could discuss configurations, troubleshoot, etc.
I guess the first step would be having a forum where people could interact and do this.
