Very surprised Apple didn't purchase this. Headed by Tony Fadell, brilliant design, I thought it would fit and be a nice diversification for them. However it will be very interesting to see what Google does with this. If I put away the cynic in me for a moment: the more data Google has on me the better their services are for me. I could imagine the Nest thermostat integrating with Google Now and the location data Google has on me for example to better now my comings and going.
Google Ventures backed much of the company. So I doubt the VCs would let Apple make a lowball bid for the company (typical of Apple acquisitions). Plus Apple is never known to leave a company running, instead fully integrating it and all of the employees into some already functioning group (think iWatch).
^^^^^^^^ So much of this. What I see happening is integration with Now - the system already knows when I leave work and when I leave home, and how long my commute is probably going to be. Instead of a dumb timer, it can adjust the controls based on that information.