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Normally I wouldn't reply to my own comment because it has been downvoted to death (that happens), but I'm watching the votes go up and down and that is interesting.

I'm not casting judgment on Zed Shaw here, just the immediate comment I replied to. It's important to remember that everything we do or say in public on the Internet adds to or detracts from our reputations. If we are doing so on behalf of another company, then it is the company's reputation that benefits or loses.

I took objection to the idea that engineers don't have a PR responsibility. Where I work, all employees do customer support, including developers. How they treat customers matters in how our company is perceived. We just had an interesting discussion on this at Hacker News, in fact: cf. "If You Want to Write Useful Software, You Have to Do Tech Support"

http://news.ycombinator.com/item?id=701990

So, I contend that being an engineer/developer does not give you a get out of jail free card. Learning how to engage the public is an important skill for all professionals in this day and age.



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