Is it true that there is an increased marketing focus on 'sustainability' when the economy is down? I mean, I thought the same was true in the 70s, and it kinda faded as the economy picked up steam again. (I could be wrong about that. I wasn't born 'till '80.)
It sure seems like in the last few years since this downturn has started business have talked a lot more about sustainability, and fashions for the middle class have changed as well. SUVs, from the beginning, were symbols of wealth. Rising gas prices can explain why people stopped using them, but if anything, it seems like that would enhance their status as symbols of wealth, but that's not what happened. They suddenly became uncool.
It sure seems like in the last few years since this downturn has started business have talked a lot more about sustainability, and fashions for the middle class have changed as well. SUVs, from the beginning, were symbols of wealth. Rising gas prices can explain why people stopped using them, but if anything, it seems like that would enhance their status as symbols of wealth, but that's not what happened. They suddenly became uncool.