This is a new way of marketing gaming pc's of mid-range price group. You no longer will have to know what gtx780 is and how to build a decent machine. It will also be convenient for media playback. Some kind of a revised htpc that you don't have to worry about, but still allows you to replace almost anything inside (try doing that with a ps4 or xbox one).
Except people will still need to figure those things out to decide which of the many different Steam Boxes to buy....
Oth3erwise, the PC and gaming industry strategies are completely different. With consoles, the hardware is more or less fixed, but later developments (eg die shrinks) are used to reduce the price. With PCs, the price is maintained fairly constant over the short term but later developments are used to increase the performance or whatever is fashionable (eg maintain or reduce the performance but make it thinner).
