Snapchat has mindshare, and is one of maybe 10 possible contenders in North America for a next major messaging platform.
Once a VC gets involved, they also reserve the right to fire "Bob" and replace him with a CEO/Management team of their choosing. Also, don't underestimate the ability of 10s of millions of dollars and some hi-powered talent (plus the VC team pushing hard) in changing a "one-trick-pony" into a category competitor.
Once a VC gets involved, they also reserve the right to fire "Bob" and replace him with a CEO/Management team of their choosing. Also, don't underestimate the ability of 10s of millions of dollars and some hi-powered talent (plus the VC team pushing hard) in changing a "one-trick-pony" into a category competitor.