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I really think we need a word for that thing where a successful startup sells itself to a major corporation which promptly kills it and leaves the user base out to dry.

I'm struggling for some kind of reference to Microsoft's "embrace, extend, extinguish," but it's not really the same thing.



I always think of it as Their Incredible Journey, after the website: http://ourincrediblejourney.tumblr.com/ (previously on HN I think)


"acquire, abandon, assassinate"?

But, if all acquihires are like this than that word should be enough, methinks.


How about assimilated?


Assassinimilated?


Acquihire Product Death?


Acquifire


Recycled




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