This has nothing to do with iOS or iOS8 - somebody's just using Apple's brand (presumably unauthorized) and design language to push traffic to a UI concept they threw together.
Also, his "action button" idea already exists and is implemented (although if he's having trouble knowing that perhaps they need to work on discoverability) - it's the whole notification banner. Click anywhere on it to reply to an iMessage/SMS.
>> "This has nothing to do with iOS or iOS8 - somebody's just using Apple's brand (presumably unauthorized) and design language to push traffic to a UI concept they threw together."
It's their concept of iOS 8 hence the word 'concept' in the title. They aren't trying to trick you into believing this is iOS 8.
iOS 7 is out and now people are trying to do concepts for next iOS release probably iOS 8 like they were doing for iOS 7.
I dont see anything wrong here, it`s actually good suggestion.
I love the "physical" back button on my Galaxy S and find Android's overall back button concept really useful, regardless of the os version. I feel disoriented whenever I try to go back to where I left on an ios device, it's always app specific and non-standard.
Opening another app from a notification and returning back would be quite difficult, not all apps have a specific action marking the end of an interaction, as in "sending the email" in this concept. How will I go back from editing a spreadsheet or some notification putting me right in to the middle of a game?
Double tap the home button and touch the card for the app you were in previously. It's not terribly discoverable without being told that's what you need to do.
The majority of users will still feel like they are switching apps, because the messages app is shown here as taking over the entire screen.
A better solution would be to have something like the existing Facebook or Twitter dialogs for posting (basically a big UIAlertView/modal dialog with a text field as its primary view) for entering your reply because you can still remain within your current app.
And it fails to solve the biggest problem with iOS notifications; they cover up action buttons at the top of apps. People who get lots of notifications complain about this the most.
iOS7 revolves around the concept of panes. The app, home screen, background, and notifications are all on separate panes to give a user a sense of context of where they are. This defeats that completely by muddying the waters and mixing panes. Like others have said, link bait, no design concept, there was really no thinking involved, someone just threw a video together of iOS8 with an added button.
It looks nice, I like the appeal of quickly replying to a notification and it dismissing automatically afterwards.
However, I don't think this will go into iOS8, in fact I think it's going to look different again. I like iOS7, it's smooth for me and I feel like I know where everything is.
Instead, Apple should include another button in the next iPhone allowing for quickly switching back and forth between the two most recent applications (just like cmd-tab). The four-finger sliding gesture is just too heavy-handed.
I'd like to see something like this in iOS. The ability to perform actions on notifications on Android (archive emails without opening the email app for example) is one of my favourite Android features.
Although nothing was actually shown in the video - it dismissed several seconds after 'Send' was tapped. With this design, where the whole message thread is shown, I think it would be better to have a 'Done' button up at the top, in case you want to reread messages or send a second reply.
I think that defeats the simplicity of this design. If you plan to view the thread / spend some time deliberating a response you just tap the notification to be taken to the Messages app. The reply action gives you a chance to respond and kill the notification in a single action — useful.
Also, his "action button" idea already exists and is implemented (although if he's having trouble knowing that perhaps they need to work on discoverability) - it's the whole notification banner. Click anywhere on it to reply to an iMessage/SMS.
I want my 100 seconds back.