Let's be realistic. The NYTimes will still get plenty of links. The first comment on all of them (heavily upvoted) will be "email: bugmenot@mailinator.com password: bugmenot". The second comment will be "Why do people keep posting links to the NYT? Paywalls sucksorz, yo."
And half of the people upvoting these two comments will think that their startup will succeed on ad revenue where the NYT failed.
And half of the people upvoting these two comments will think that their startup will succeed on ad revenue where the NYT failed.