No. Apple is about margins, deep down in its DNA. It is a fundamental principal. They just -- as always -- are brilliant at marketing.
They hid all that delicious markup in Xeon and FirePro brands. They know that FirePros are just (1 or 2 generation old) consumer grade with maybe some custom binning and pinout tweaks. They pushed on Intel and AMD to price those parts very well -- in exchange for volume (and not just the MacPro volume, future "Apple" volume), and now every new MacPro owner thinks they got a really good deal.
They hid all that delicious markup in Xeon and FirePro brands. They know that FirePros are just (1 or 2 generation old) consumer grade with maybe some custom binning and pinout tweaks. They pushed on Intel and AMD to price those parts very well -- in exchange for volume (and not just the MacPro volume, future "Apple" volume), and now every new MacPro owner thinks they got a really good deal.
It is transparent, but also clever as hell.