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> Duration per user on the site went down

Well, yeah. Because people were finding what they wanted in a shorter time frame.

Which grocery store do you want to shop in, the one where everything is hidden and there's only one cashier so you have to spend a long time there, or the one where you can find everything quickly and there's 20 cashiers open? The marketers say, "store number one". I say number two is better.




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