I agree 100% with the author. I log into Facebook once a day, maybe. I don't have fb messenger on my phone. I use mailing lists (set one up for your friends, great, simple way to share photos etc w/ a select group of people)/WhatsApp/Snapchat/IRC (IRCCloud on my phone, because SSH eats up battery).
I used to be a much heavier Facebook user. Now I get hassled by family for saying uncouth things, and generally see it as a chore. Everything you do on Facebook is chronicled on your timeline, and has a certain amount of permanency, and while I'm sure you can delete a lot of it its clearly not the intention, so it does require more "curation", as compared to transient chat apps. The privacy controls are opaque and its hard to be sure exactly who you're sharing with, which makes it hard to be comfortable really sharing a lot on Facebook.
How few companies can you say that about? That you use their product every day? Your mattress. Your refrigerator. Your toothpaste. Your car. Not only have all of their manufacturers have been around for nearly a century, but they all have perfect substitutes: Crest and Colgate. By your own anecdote, Facebook is in a very enviable position.
They're not going to disappear, that's for sure, my point was my level of engagement on Facebook is not what it used to be, the way I use it has changed.
I used to be a much heavier Facebook user. Now I get hassled by family for saying uncouth things, and generally see it as a chore. Everything you do on Facebook is chronicled on your timeline, and has a certain amount of permanency, and while I'm sure you can delete a lot of it its clearly not the intention, so it does require more "curation", as compared to transient chat apps. The privacy controls are opaque and its hard to be sure exactly who you're sharing with, which makes it hard to be comfortable really sharing a lot on Facebook.