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I don't know if they want to hype it that much. They are a publicly traded and looking unnecessarily weak could cause a huge unwarranted dip in their market cap (which they have a fiduciary responsibility to prevent).



Maybe they have already shorted their own shares.


That would be the same as putting more of their shares on the market. (Assuming they can always plug the short with newly created shares.)


I have always wondered if brokers are allowed to trade stocks of their own firm.


Yes, as long as they do so based solely on material, public information and report all transactions to the SEC.

Obviously, this is nearly impossible to police.




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