On: Introducing Instagram Direct

[heyitsnick]

I guess you're being purposefully obtuse?

Hipster: http://www.urbandictionary.com/define.php?term=hipster

Ism: highly active and well-understood suffix that means, among other things: "manner of action or behavior characteristic of a (specified) person or thing" http://www.merriam-webster.com/dictionary/-ism