does this mean it's pure conjecture that it was a water plume? my idea of a water plume would say that it's sub surface ocean water getting ejected out of the surface. this evidence seems like it could have been water knocked up by a meteor impact or some other mechanism to get the surface ice into orbit.
They note: "Hubble didn't photograph plumes, but spectroscopically detected auroral emissions from oxygen and hydrogen."
Full press release from NASA: http://www.nasa.gov/content/goddard/hubble-europa-water-vapo...
For an amazing photo of Europa with Io's volcanic plumes in view, see this older photo from 2007: http://photojournal.jpl.nasa.gov/jpeg/PIA10103.jpg
Full description here: http://photojournal.jpl.nasa.gov/catalog/PIA10103