Easy: Make sure "economy" internet includes enough to cover most people's needs, most of the time. Price and market "full-service" internet like a luxury so most users will select the "economy" plan.
Sell inclusion in the economy plan's whitelist for a private, negotiable fee (measured in millions). Sell exclusivity per category (not outright, but by offering reasonable fees to only the highest bidder). Big players don't have to worry about competition, so their R&D costs are lower and their stocks are safer (and more attractive) investments. ISPs win, large internet companies win, small-government and pro-business voters win, the market wins. Large companies which are in themselves platforms (Google, Amazon, Apple) become the only option to reach consumers, so they can take as large of a percentage as they want. Consumers lose.
This is precisely the nightmare scenario motivating internet neutrality protections.
Sell inclusion in the economy plan's whitelist for a private, negotiable fee (measured in millions). Sell exclusivity per category (not outright, but by offering reasonable fees to only the highest bidder). Big players don't have to worry about competition, so their R&D costs are lower and their stocks are safer (and more attractive) investments. ISPs win, large internet companies win, small-government and pro-business voters win, the market wins. Large companies which are in themselves platforms (Google, Amazon, Apple) become the only option to reach consumers, so they can take as large of a percentage as they want. Consumers lose.
This is precisely the nightmare scenario motivating internet neutrality protections.