On: A Start-up Takes on Wal-Mart

[aberman]

Hmmm....startups should take on inefficient businesses, not the MOST EFFICIENT BUSINESS EVER (Walmart).

[snewe → aberman]

I wouldn't say they are taking on Walmart. Here is the CEO on making money:

"We're really not a retailer at all. We make no [profit] selling goods. We make money on the advertising side of doing coupons, sampling and keywords – like if you type "shampoo," what shows up first, second, and third. We have a Google-like click model."

[Keyframe → snewe]

They are more in line with self service wholesalers like Metro AG in europe