I don't think /r/programming was the correct choice for this campaign. I would think that the web development subs and even the sysadmin subs would be a better place for this stuff.
Yes, but programming is where the hits are ... sysadmin and so on are fairly low in traffic in comparison (programming is almost 10x larger than sysadmin).
You have to dig fairly deep and piece together a lot of little subreddits to equal one /r/programming...
