"The BBC Trust has approved proposals for the BBC to establish bbc.com, a commercial venture to offer advertising on the BBC's international online service for users outside the UK. UK users' experience of bbc.co.uk will not be affected.
...
bbc.com will use robust geo-IP technology (see Editor's Notes) to separate out international visitors to the site."
"The BBC Trust has approved proposals for the BBC to establish bbc.com, a commercial venture to offer advertising on the BBC's international online service for users outside the UK. UK users' experience of bbc.co.uk will not be affected.
...
bbc.com will use robust geo-IP technology (see Editor's Notes) to separate out international visitors to the site."
From these ads, they made £1.5m ($3m) in the 5 months after launch (from the BBC Annnual Report at http://www.bbcworldwide.com/annualreviews/review2008/Digital...).