I would assume because the sales team has told them they already have a 'best of...

jrmcauliffe on Dec 3, 2013 | parent | context | favorite | on: Could A Tech Giant Build A Better Health Exchange?...

I would assume because the sales team has told them they already have a 'best of breed' solution in 'your vertical market'. Oracle then bills the client for them to write ('customise') said solution, then adds it their product portfolio.