Feel free to ask an AdWords advertiser about their experiences before parroting this bit about Internet wisdom.
I'm told by contacts inside the Borg that things have gotten better in the last few years -- for example, now you can find a phone number to reach a call center that will /dev/null your ticket for you rather than having to /dev/null it yourself -- but the last few times I needed it having a $X0,000 a year account didn't rate a reply. I'm reliably told that $Y00,000 a month accounts didn't have a transformatively better experience, although, quote, "At least they'll lie to me. It's better than silence. If you collect enough lies you can triangulate off of them."
After having been in this industry for a bit more than 15 years, and having read a lot of history, I'm beginning to suspect that due to the economics of it, there is always going to be a Borg. IBM, Microsoft, Google, and so on.
Anecdotal, but I've had great experience with Google Apps paid support as well as support for our Adwords campaigns (we spend about $40k a year with them on Adwords).
I'm told by contacts inside the Borg that things have gotten better in the last few years -- for example, now you can find a phone number to reach a call center that will /dev/null your ticket for you rather than having to /dev/null it yourself -- but the last few times I needed it having a $X0,000 a year account didn't rate a reply. I'm reliably told that $Y00,000 a month accounts didn't have a transformatively better experience, although, quote, "At least they'll lie to me. It's better than silence. If you collect enough lies you can triangulate off of them."