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Adobe really impress me as a company who has been through that territory a few times, starting with fonts in postscript, way back in the mid 80's I think, only 2-3 years after the company's formation. With their recent(ish) acquisition of Flash (Macromedia), they also opened up the Flash fileformat and protocol (yeah, flash is an open standard), which seems to me to have been intended to deflate nascent open source alternatives. (If you haven't heard of them, it's measure of the success of Adobe's strategy.)

I think Adobe is adding support for HTML5 as we speak (or and perhaps a standalone product); that it will only release it when it is strategically advantageous to Adobe; that it will protect Flash by improving it beyond the features available in HTML5. Note how Photoshop has managed to stay ahead of the Gimp.



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