At the press conference they had some vague idea about monetizing search and, with their new protocol, lowering peering costs for ISPs. They also claimed that the file-sharers themselves could get paid for sharing certain files. The investors funding the deal was said to be individuals. It all seems kind of uncertain at this point, but this won't be the last thing we hear about this.
Edit: The deal is not finalized, they still need to confirm funding and get approval at a shareholders' meeting, with the condition that they can use tpb in "an appropriate and legal way".
Edit: The deal is not finalized, they still need to confirm funding and get approval at a shareholders' meeting, with the condition that they can use tpb in "an appropriate and legal way".