The visible trend in the data provided, 2011 was the worst with over 40 injuries and 1 death. While, the preceding and succeeding years have be rather quiet.
Besides, marketers creating trends is neither a new phenomenon nor is it localized to the US, for example, marketers in India have popularized a holiday tradition in the past few years, Akshaya Tritiya, where purchasing gold is supposed to be auspicious and brings about good luck. Though it is loosely based on a religious occasion, it isn't a real holiday. Besides, the surprising bit is the prices aren't shot down to boost sales as in Black Friday, instead the prices shoot up as a result of the demand caused by the shopping frenzy.
Besides, marketers creating trends is neither a new phenomenon nor is it localized to the US, for example, marketers in India have popularized a holiday tradition in the past few years, Akshaya Tritiya, where purchasing gold is supposed to be auspicious and brings about good luck. Though it is loosely based on a religious occasion, it isn't a real holiday. Besides, the surprising bit is the prices aren't shot down to boost sales as in Black Friday, instead the prices shoot up as a result of the demand caused by the shopping frenzy.