I would argue that portals were a very different beast from the "social" sites of today, however I agree that the one-stop-shop is back with a vengeance.
Curiously, Yahoo was perhaps a bit ahead of its time with a product called Yahoo 360 which did many of the same things that Facebook does today. But it was too much too soon and I think users were just overwhelmed.
As for Google+, I think Facebook still does a better job at being Facebook. Google+ has a handful of small annoyances that push me away and it doesn't seem like Google are fixing them. I would like to use Google+ more, but for the most part I use Google+ for hangouts.
Curiously, Yahoo was perhaps a bit ahead of its time with a product called Yahoo 360 which did many of the same things that Facebook does today. But it was too much too soon and I think users were just overwhelmed.
As for Google+, I think Facebook still does a better job at being Facebook. Google+ has a handful of small annoyances that push me away and it doesn't seem like Google are fixing them. I would like to use Google+ more, but for the most part I use Google+ for hangouts.