I don't mean that in a flippant way. I'm curious about what this huge number of shares equates to in real terms. Beyond the amorphous "SEO link juice", how does it translate into sales? Additional "onboarded" users? Increases in revenue? Anything that would count as measurable traction? There is a tangible difference between highly sharable content and highly effective content. If you're trying to make a difference to your bottom line, effective is better. Although, of course, sharable and effective is better still.
Some content serve different purposes. There is content that is meant to drive conversions to a product, or newsletter, etc. Then there is content meant to improve social signals, drive brand awareness, and link juice - all for SEO purposes.
I imagine this post is of the latter. If it's of the former, then yes he should've mentioned how effective it was in driving conversions.
I don't mean that in a flippant way. I'm curious about what this huge number of shares equates to in real terms. Beyond the amorphous "SEO link juice", how does it translate into sales? Additional "onboarded" users? Increases in revenue? Anything that would count as measurable traction? There is a tangible difference between highly sharable content and highly effective content. If you're trying to make a difference to your bottom line, effective is better. Although, of course, sharable and effective is better still.