This is aimed at people doing simple analyses on massive sets of data, which can work extremely well. [1] We're not advocating that people without a data science background start doing ML or something.
[1] See "The Unreasonable Effectiveness of Data", by Peter Norvig, Alon Halevy, and Fernando Pereira at Google.
Which is why I'm not besmirching your technical achievement as much as...Excel is widely abused by the ignorant, Big Data is widely abused by the ignorant...Hadoop in Excel...
[1] See "The Unreasonable Effectiveness of Data", by Peter Norvig, Alon Halevy, and Fernando Pereira at Google.